Comercio justo, tipología de actores y prácticas comerciales controvertidas

Abstract

The article follows the typological analysis of the Fair trade proposed in the French literature, to understand the development and foundations of a controversial practice between French promoters and consumers: the commercialization of products in the supermarkets. Loire- Atlantique's region, in the northwest of France, was the area of study of the doctoral thesis in sociology. From interviews in depth, we analyze how the structure of the system explains largely the ideological character of that practice determining the forces-relationship of the actors and the legitimacy of the forms of commercialization and of consumption claimed.